Content Creation

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts".

Overview

Typical forms of content creation include maintaining and updating websites, blogging, article writing, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.

Role in Marketing

In the context of Digital Marketing, content creation is the foundation of Inbound Marketing. By creating valuable, relevant, and consistent content, businesses attract and retain a clearly defined audience — and, ultimately, drive profitable customer action.