Digital Marketing

Digital Marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

Overview

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, Social Media Marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Channels

Digital marketing channels can be categorized into:

• Affiliate Marketing: Promoting content for a commission.
• Display Advertising: Visual ads on websites.
• Email Marketing: Direct marketing via email.
• Search Engine Marketing: Increasing visibility in search engine results pages.
• Social Media Marketing: Using social media platforms to connect with audiences.